Like strawberries & cream your advertising and marketing must have an awesome place to land. What I mean is that when you are running any sort of marketing or advertising campaign there are 2 things that you must do have a great source for traffic (somewhere to place your ad) and a conversion tactic (a way to turn the leads in to customers).
The great source is Google ads and Facebook ads, depending on what your after these platforms are spectacular in bringing business to your business and the conversion tactic is your website this must convert like crazy, bring visitors in and turn them in to happy customers. To achieve this the page that you send people to better be AWESOME and extremely congruent with the ad that got them there in the first place.
Every visitor you get to your website has cost you. If they have come through organic SEO it;s still cost you money to get the site created and to have the content created and you've probably spent a lot of time adding your own content. If your paying for clicks or views then you know exactly how much that visitor has cost you. Maybe your paying for leaflets to go out with your website details on them. Either way you are paying for people to come to your website.
Make sure that you are converting this spend in to a return, we can help turn every dollar invested on marketing perform for you. Because we know that there is a symbiotic relationship between your website and the advertising that your paying for. Turn your spend in to an investment.